As I recall, it was the fall of 1960. In those days all the auto manufacturers released their new models at the same time. Although I was only 12, I was really into cars and could tell you the make, model, and year of every car we passed on the road. (FYI – my grandson Isaiah can do the same thing now.) On that weekend each year my father and I would travel around to many of the dealers in the area so see all the new cars coming out.
This
particular year the local VW dealership decided to do something special in
order to get people like my father to stay longer – and thus increase the
chances of people buying a VW instead of something else. So, they arranged for
a demonstration. They not only advertised it in the paper but mailed
invitations to the VW owners in the region – of which we were one as my father
had bought his first VW the previous year.
My father
and I thus were at the VW dealer – first just looking at the new cars in the
showroom, then, when the sales manager announced that the demo was going to
start, going out into the shop area of the building. They had totally cleaned
the shop, so there were no vehicles there and the floors had been newly
painted. At the appointed time, one of the garage doors was opened and a new VW
Beetle driven in – the purpose being that we could see that this was a running
vehicle. Parking it in the middle of the small crowd who had gathered, the shop
manager announced what would be happening. Two of their lead mechanics moved to
the back of the car and opened the door of the engine compartment. They also brought over a tool box – in which they naturally had all the tools they needed and all
organized appropriately.
Upon a
signal, they began quickly moving to disassemble the engine. First, they
removed all the electrical components (spark plug wires, distributor, battery,
etc.), then took off all the other easily reached items (v-belt, pulleys, carburetor,
etc.) While doing this, one of them put some pans underneath and drained the
fluids from the transmission and engine. One got underneath and removed the muffler.
Then the two of them disconnected the engine from the transmission and lifted
the flat-4 engine out of the compartment.
Setting the
engine on a drop cloth, they then proceeded to disassemble it – taking off the
heads, removing the cover over the crank shaft, disconnecting all the pistons,
removing the valves, etc. Meanwhile the shop manager was keeping up a running
commentary about what they were doing so that those of us standing around the
car in a large circle understood the various steps. They only thing they did
not disassemble was taking the rings off the pistons.
I should
also note that since the flat-4 VW engine is air cooled, there is no radiator
and no coolant to drain. This eliminates several components that you find on
other engines.
Now we had
spread out in front of us, and neatly arranged, a disassembled engine and the Beetle
sitting there without an engine in it. They gave us a few minutes to walk
around and see all the components. Then, working just as quickly, the two
mechanics began to put the engine back together – following all the steps they
had just completed in reverse.
Adding back
the fluids that they had drained – or more accurately, adding new fluids to
replace the ones they had drained, they then put a small amount of gasoline in
the carburetor, one of them got in the driver’s seat, and they started up the engine,
opened the garage door and drove back outside.
Total time
for the complete disassembly and reassembly – less than one hour! It was quite
an impressive demo. Of course, the purpose of doing this was to not only show
potential VW buyers not only how easy it was to work on these cars, but to
showcase the skills of their mechanics and thus make everyone want to use the
dealer’s services in the future.
As a 12-year-old,
and the youngest member of the audience, I know that I was impressed. My father
had just bought his first VW the year before and it was the first of a few that
he bought there. And in 1973, after I had married and while I was living in CT
for a few years before my wife and I moved to PA, I also bought a vehicle from
that same dealership – in my case a VW Dasher station wagon, which I bought
sight unseen as the Dasher was a brand-new line and they didn’t even have any
in stock yet. So, I guess their “demonstration”, at least in my case, paid off.
These days,
with all the computer-controlled parts of the engine and all the emissions
components, it is far more complicated to work on vehicle engines. Doing the
work yourself is all but impossible and they even color-code those things that
the vehicle owner is allowed to touch (adding oil, adding coolant,
changing/charging a battery) and everything else is off-limits. But in 1960,
the air-cooled VW engine was a thing of great simplicity and enabled the demo
that I had the pleasure of witnessing.
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